Designing with data ⟢ driven by strategy

Designing with data ⟢ driven by strategy

Designing with data ⟢ driven by strategy

I’m a product designer with 3+ years of experience across multiple products, focusing on solving complex problems through clarity and simplicity.


My approach combines data, experimentation, and user insights to design experiences that feel effortless, even in high-stakes environments.


With a background in teaching, I bring structure, empathy, and curiosity to every project.

EXPERIENCE

01

01

BETTERCONSULT • 2024 — 2025

Repositioned clinical recommendations to better align with GP workflows and consultation habits.

3-5x

3-5x

Increase in GP Actions (Experiment A)

88%

88%

Increase in GP Actions (Experiment B)

02

HEALTHSHARE • 2025

Conducted a quick design experiment that converted into business impact.

17%

Uplift in mobile booking conversions during A/B test

03

03

BETTERCONSULT • 2024 — 2025

Designed pre-screening and decision support flows for a nationwide chronic dyspnea trial.

76%

Trial enrolment via pre-screening

04

04

HEALTHSHARE • 2023 — 2024

Redesigned Australia’s top health directory to improve bookings and support multi-location practitioners.

34%

34%

Increase in 'Book Now' button CTR

438%

438%

Increase in banner ads CTR